The role of SEO or search engine optimization is to optimize a website or online content to rank higher in search engine results pages (SERPs) and increase the visibility and traffic of the website.
SEO involves several techniques, such as keyword research, on-page optimization, link building, and technical SEO, to improve the relevance and trustworthiness of a website.
By applying these techniques, SEO aims to provide users with high-quality and relevant search results and improve the website’s ranking on search engines.
The ultimate goal of SEO is to increase the visibility and organic traffic of a website, which can lead to better brand awareness, higher leads and conversions, and improved online reputation and credibility.
However, mastering SEO optimization can be difficult, especially if you’re just getting started. Fortunately, finding the best SEO tools is simple; we’ve compiled a list of some essential SEO tools offered by Over The Top SEO and we are also explaining their use. So, try all of these tools and figure out which one works best for your company.
11 Best SEO tools you should know about
Here is a list of SEO tools offered by OTT SEO, these tools are offered without any cost and you can use them as per need. So, what are you waiting for? Check them out and start improving your website’s SEO score.
SEO Checker Tool
The SEO checker is a programme that examines any website for technical flaws and SEO issues that may jeopardize its ranking in search results. Use it to obtain a detailed list of all the errors discovered on your website and learn where you still need to improve.
SEO Checker tool helps to analyze a website’s SEO performance and provides insights into how to improve it. It checks for keyword optimization, meta tags, page loading speed, backlinks, and other factors that can influence how a website ranks on search engines.
SEO Cost Calculator
SEO cost calculator helps to calculate the cost of various SEO activities such as content creation, link building, and on-page optimization. It takes into account the amount of time and money needed to complete the tasks and provides an estimate of the overall cost.
Using the SEO Cost Calculator, you can estimate how much it will cost to write the number of blog posts you specify each month. If you write a lot of blog posts each month, you’ll need more money.
Google Preview Tool
A Google Preview feature in your account can help you figure out why your ad or ad asset isn’t showing up. In addition, the tool shows a preview of a Google search page for a specific phrase. Using this, you can see which advertisements and assets are appearing for your search term.
Once you enter a search keyword and other details such as language and location, the tool will tell you whether your ad is eligible to appear in that situation.
In short, this tool helps to preview how a website appears on Google’s search engine results page (SERP). It shows the title and meta description of the website as well as the URL and any other relevant information.
URL Redirect Checker
Have you ever wondered where a link takes you? The URL redirect checker follows the path of the URL. It will show the full URL, a shortened link, or a tiny URL redirection path. A link tester, URL tester, redirect tester, link tracker, redirect tracer, link follower, 301 redirect checker, redirect tracker, and so on are all terms for the same thing.
It is avital tool that helps to find out if a website’s URL is being redirected to another URL. It can be used to identify if a website’s original URL is still active and if it has been changed or not.
Robot.txt Generator
Robots.txt files are an essential part of website administration and SEO. They are used to notify search engine robots, also known as crawlers or spiders, whether they are permitted to access certain parts of a website.
The Robots Exclusion Standard, or Robots.txt, is a protocol developed by webmasters to inform search engines about which web pages should and should not be indexed.
Robots.txt files are an important part of website management because they tell search engine crawlers what content should and should not be indexed. It is important to note that while Robots.txt files are not required, they are strongly recommended if you want to control how your website is indexed.
This tool helps to generate a robots.txt file for a website. It is a text file that tells search engine crawlers how to index and crawl a website.
Keyword Density Checker
The percentage of times a keyword or phrase appears on a web page in relation to the total number of words on the page is referred to as keyword density. The keyword density of a web page can be used to determine whether it is relevant to a given search term.
Divide the number of times a keyword appears on a page by the total number of words on the page to calculate keyword density. But, you don’t have to do that either because we have a dedicated keyword density checker for you.
A keyword density checker tool helps to identify the number of times a keyword appears on a page. It can be used to optimize web pages for SEO purposes.
Long-tail Keyword Generator
Long-tail keywords are lengthy and extremely specific; they should be targeted during keyword research. They are typically well-thought-out questions, statements, or sentences. Finding these keywords is not an easy task and that’s why OTT SEO is here with the solution.
OTT SEO’s Long-tail keyword generator tool helps to generate long-tail keywords which are more specific and often used for SEO purposes. They are typically 3-4 words long and help to target a more specific audience.
Amazon Keyword Tool
If you’ve ever written content for a website, you’re aware of the importance of search engine optimisation (SEO) to your online success. If your content is not visible, no one will see it, no matter how valuable or good it is.
The same is true for your products on Amazon, which is a large search engine similar to Google. As a result, you must ensure that your Amazon listings include all of the critical keyword phrases that users are likely to use when researching products on Amazon.
The Amazon Keyword Tool assists in determining the most relevant keywords for Amazon listings. It can be used to improve the product listing’s ranking on Amazon’s search engine results page.
Broken Link Checker Tool
Broken links can not only ruin the user experience but can also reduce your site’s credibility and ranking. Fortunately for you, there is a simple way to quickly scan your website for broken links and fix them.
This tool helps to find broken links on a website. It can be used to identify any links that are no longer working and need to be fixed or removed.
Readability Test
The Readability Test Tool is a quick and easy way to assess the readability of your writing. It is the most adaptable readability software for evaluating readability formulas.
This tool aids in determining the readability of text. It considers factors such as sentence length, word complexity, and other elements that can affect how easy it is to read a text.
Website Organic Traffic Calculator
Organic traffic refers to the total number of genuine people who visit your website during a specific time period. This is an important factor to consider when developing an SEO strategy and creating content for a website.
The Website Organic Traffic Calculator assists in estimating the number of organic visitors a website will receive. It estimates the number of potential visitors based on data such as keyword ranking, domain authority, and other factors.
These 11 tools are completely free to use. Just open the respective links or navigate through the website and use them to upgrade your SEO game.
