The wellness industry is brewing with immense competition, and it is not easy to attract everyone’s attention to your brand by only doing the minimum to promote it. A new approach to wellness marketing can help you to upgrade your efforts and do better than your competitors. Keep reading if you want to learn more.

Creating a wellness brand is not limited to advertising or constantly promoting your services and products but offering a memorable experience to your customers. You can transform your business into a brand by making sure that your clients value what you offer.

Wellness marketing involves innovative strategizing for your brand because you need to provide something valuable to your clients. A unique marketing approach can help your wellness brand succeed, generate more revenue, and increase sales.

Five wellness marketing ideas with a new approach for the current times.

1. Be social media savvy.

If you’re wondering, what’s new about social media, there are a few things you should explore with a new approach to see a difference in your marketing efforts and your business. 

You already post, comment, and engage with your followers and users, but what more can you do? 

Generate more video content.

93% of marketers say that they have landed a new customer because of a social media video. You can easily attract social media users with your video posts focused on your wellness services, and you’ll get more users engaging with your content for a longer duration.

Videos also help with having an impact on viewers much faster than image posts. Videos are great for more brand awareness. By using creative videos showcasing how your wellness center looks, the therapies you offer, the consultants and experts that work with you, your happy customers, and more, you’ll be unstoppable. Here are some popular video content ideas to create for your wellness center’s social media.

• Tutorials
• How-tos
• Product or service demos
• User-generated videos
• Reveals and announcements
• Q&As and interviews
• Event videos
• Behind the scenes (BTS)
• Promotions (offers, deals)
• Relatable stories as videos 
• Customer testimonials
• Collaboration videos with other brands, specialists, and artists

Start a brand community.

Most people live a busy lifestyle, leaving them very little time to explore everything on social media that is related to their interests and likes. They look for communities to get all the updates, connect with like-minded individuals and feel a sense of belongingness.  

Social media platforms like Facebook allow you to create private community pages. You can create a community page for your wellness brand and bring all wellness lovers in one place. It can be a great place to discuss wellness topics in general and specific to the products and services you offer.

Brand community pages are also a great place to run contests, share special offers, and hold events with a worthy outcome. Sharing engaging content targeted at the members of your page can make a big difference for your wellness business and move your sales skyward.

Offering personalized experiences for your page community members is likely to do the best for your wellness brand.

Using social media management tools can ease your marketing efforts and bring in much better results for you.

2. Modify your advertising.

Advertising is a part of every brand’s marketing strategy, but it is essential to switch up the way you advertise your business from time to time. Traditional marketing has its own value, but it is not quick enough to match the pace of digital marketing. Traditional marketing also can’t reach the number of people digital marketing can.

The magic of social media advertising is that it allows you to target a specific group of people most suitable for your business.  Social media marketing can attract more customers to your wellness center and much faster than you think.

Social media marketing allows you to improve your brand’s awareness like none other. It is a powerful marketing tool for you to connect with your customers. You can genuinely engage people with your content who will stick by your brand if they feel valued. 

Another great thing about social media marketing is that you can measure the response of the users. Social media analytics allows you to access valuable data and study customer behavior to tweak your future marketing strategies accordingly.

Practina is one of the most popular intuitive social media automation tools that can help you to run social media ads on Google, Facebook, and Instagram. The platform’s Smart Ads feature can help you reach your target audience much before your competitors do.

3. Launch an app.

Businesses across different industries benefit by launching apps. It becomes a lot more convenient for their customers to buy products, services, make bookings, appointments, and a lot more.

Coming out with an app for your wellness brand can be great for your business. Since it can show you valuable customer data, which you can use to promote your services and products later. 

You can improve the experience for your customers with your app by making it quick and easy for them to connect with you for the services they want at your wellness center. You can even share personalized offers and discounts with your app users, which can push your sales.

4. Ask for help to spread the word.

The more people talk about your wellness brand, the more people will get to know about it. Your clients are your biggest marketing partners because of their experience at your wellness center. Don’t shy away from asking your customers to leave a review so that you can reshare them on your social media and website. That way, their reviews can help get more people interested in your brand.

You can start referral and loyalty programs for those that consistently take services from your wellness center. You can also collaborate with influencers and local celebrities so that they can spread the word about your wellness center on their social media. That can help you reach a lot more new customers.

Once you start getting references, you can send them text messages and even newsletters to attract them to your wellness center.

5. Focus on customer experience.

While using technology to connect with your target audience, don’t forget to humanize your brand. Providing the best customer service should be at the top of the list of your marketing strategy. Sometimes it is good to go back to basics because this approach allows you to connect at a human level with your customers.

Studies highlight that for 73% of customers in the US, it is all about the experience, but only 49% say that companies offer a good experience. Offering premium customer experience is what can differentiate your wellness center from your competitors because they are likely to do everything else just like you. 

Customer service is the marketing way of the future, and you should ensure to do the following tasks below. 

Train your staff.

It is important to train your staff members well because they are the ones that interact first and the most with your customers. How you treat your employees is how they’ll end up treating your customers.

So make sure to take care of your team and get them ready to provide nothing but the best experience to your customers.

Take feedback and implement changes.

Get to know your customers better by not assuming what they like but by taking feedback from them. 

You can either keep feedback forms at your reception desk or send them digitally through your app or email so that your customers can share their experiences. But, it does not stop at this. You should make sure to check the feedback and implement changes wherever necessary. 

Conclusion

Marketing is a way of telling people what your wellness brand stands for and your vision for it. By using the ideas shared above and with a new marketing approach, you can be sure of creating a loyal customer base for your brand and improve the business for your wellness center.