Mobile app usage statistics for 2023 in Canada show that Canadians will continue to use their smartphones and tablets to stay connected and engaged. Here’s more!
By 2023, it is estimated that there will be over 26 million mobile app users in Canada. This represents a significant increase from the 21 million mobile app users in 2018.
There are a number of factors that are driving this growth in mobile app usage.
- The population of Canada is growing.
- The percentage of people who own smartphones and tablets is increasing.
- And, the number of mobile apps available is also increasing.
What does this growth in mobile app usage mean for businesses? It means that more businesses need to have a presence on mobile devices. Also, it means that businesses need to invest in developing quality mobile apps. And third, it means that businesses need to think about how they can use mobile apps to engage with their customers and promote their products and services.
Mobile App Development in Canada – Intro & Statistics
Mobile app usage is on the rise in Canada.
In 2015, there were an estimated 21.5 million active mobile app users in Canada, which is a 20% increase from 2014. This trend is expected to continue, with eMarketer estimating that there will be 26.3 million active mobile app users in 2019.
There are a number of factors driving this growth, including the increasing availability of smartphones and tablets, the falling cost of mobile data, and the ongoing shift from desktop to mobile internet usage.
Canadians are also becoming more comfortable making purchases via mobile apps, which is boosting demand for eCommerce and m-commerce apps.
Interestingly, Canadian adults are more likely to use their smartphones for utilitarian purposes such as banking and managing their finances than for entertainment or social media activities. This suggests that there is still considerable untapped potential for businesses to develop apps that address specific needs or solve specific problems for Canadian consumers.
Top 3 Most Popular App Categories
In terms of the most popular app categories, games, social networking, and music apps are the top three in Canada.
- Games are the most popular category overall, with over 65% of respondents saying they use them.
- Social networking apps are used by just over 60% of respondents, while music apps are used by slightly under 50%.
When it comes to the most popular app categories, there are some notable differences between genders. Games are still the most popular category for both men and women, but social networking apps are more popular with women than men. Women are also more likely to use communication apps than men, while men are more likely to use productivity apps.
Top 3 Most Used Apps in Each Category
App usage varies from country to country.
- In the United States, the top three most used apps are Facebook, YouTube, and Google Maps.
- In Canada, the top three most used apps are Facebook, WhatsApp, and Google Maps.
- In China, for example, the top three most used apps are WeChat, QQ, and AliPay. In Japan, the top three apps are LINE, Facebook, and Instagram.
Many factors contribute to app usage statistics. The type of smartphone operating system (OS) a person uses can influence which apps they use. For example, iPhone users in Canada are more likely to use Apple Maps than Google Maps. Age and gender can also play a role in app usage stats. Younger people tend to use more social media apps than older people, while women tend to use more shopping and health-related apps than men.
How Often Do People Use Apps?
According to a recent study, the average Canadian uses 26 different apps on their smartphone. Of those apps, they use 9 daily, 12 weekly, and the restless than once a week.
What does this mean for businesses? It means that if you want to reach your target market through mobile app usage, you need to make sure your app is one of the 9 that they’re using every day.
The Average Amount of Time Spent on Apps Per Day
Mobile app usage in Canada has been on the rise in recent years.
- According to a study conducted by comScore, the average Canadian spends about two hours per day using apps on their smartphones. This is up from an hour and a half in 2015.
- According to a study conducted by comScore, the average Canadian spends about two hours per day using apps on their smartphones. This is up from an hour and a half in 2015.
- In 2016, about 77% of the population had a smartphone, up from 70% in 2015. This means that more people than ever have access to apps.
There are a number of factors that have contributed to this increase in app usage.
#1 The number of Canadians with smartphones has been growing steadily.
#2 The types of apps that are available have also expanded. In the past, most apps were focused on productivity or entertainment. However, now there are apps for almost everything, from ordering food to booking travel plans. This means that there is an app for almost everyone, no matter what their interests are.
#3 The way that we use our smartphones has changed. We now use them for many different tasks throughout the day, such as checking our email, staying connected on social media, and even doing our shopping. This means that we are spending more time on our phones overall, and this is reflected in our app usage as well.
What Types of Devices Do People Use to Access Apps?
There are a variety of devices that people in Canada use to access apps. The most popular type of device is a smartphone, followed by a tablet. Other types of devices that are used to access apps include laptops, desktops, and gaming consoles.
Smartphones are the most popular type of device used to access apps in Canada.
- According to a recent study, 85% of Canadians own a smartphone. This is not surprising given the fact that smartphones are extremely convenient and allow users to stay connected to the internet while on the go.
- Tablets are the second most popular type of device used to access apps in Canada. According to the same study, 30% of Canadians own a tablet.
Tablets are becoming increasingly popular as they offer many of the same features as a laptop but are much more portable.
Laptops, desktops, and gaming consoles are also used to access apps in Canada but to a lesser extent than smartphones and tablets.
Which Demographics Use Apps the Most?
There is no one-size-fits-all answer to this question, as different demographics have different app usage habits. However, some general trends can be observed.
For example, younger Canadians (aged 18-34) are more likely to use apps than older Canadians. This is likely because young people are more comfortable with technology and are early adopters of new trends.
Similarly, urban Canadians are more likely to use apps than rural Canadians. This is likely because urban dwellers have greater access to high-speed Internet and other technology infrastructure.
Summing Up
Looking at the mobile app usage statistics for 2023 in Canada, it’s clear that apps are only going to become more popular. And with so many different types of apps available, there’s sure to be something for everyone. So if you’re looking for a way to stay connected and engaged with your audience, make sure you have a strong presence in the app store.
