How Web Development Is Crucial For Online Business To Stand Out?

If you are starting a new venture, or planning to get your business maximum audience through online mediums, the very first step is to create an engaging and user-friendly website.

Every business in this internet-driven world needs a website. Be it B2B or B2C, the need to build an engagement that showcases all your products and gives a selling platform is of utmost importance. However, creating a website with free templates and plugins isn’t enough! To see results and get an edge over your competition, you need to invest in a professional web development company in India.

According to the reports, the attention span of the consumer has dropped drastically in 2022. Now, an average attention span is of 8 seconds, in which the company has to make a mark on its audience base. While keeping this data in mind, a report from Good Firms, 2021, almost 73.1% of web designers and web developers believe non-responsive, slow loading, and bad navigation are one of the top reasons behind bounce rate, as consumers are not willing to invest time on the waiting period for the page to reload.

Moreover, around 93% of people leave the website within 4 seconds if it is poorly designed. This is why the cost you incur from designing a quality website must be worth it! This requires a team of individuals with industry knowledge, which you get by outsourcing to the best web development company in Kolkata.

Why Website Designing A Wise Choice?

Have you ever wondered how many websites are present in India currently? As per the report from Internet Live Stats, as we speak now, 1,982,020,823 are the total number of websites currently active.

So, in rough figures, all over the world there are 1.5 billion websites on the web today. The number is constantly on the rise. This is because your site needs to be unique to stand out.

In this blog, I will delve deeper into a few reasons that make it clear why it is so important to have a website.

Web Design Contributes to SEO

Search Engine Optimization is important to make your business visible in SERP. So, the way you design the website impacts the SEO strategy. The crawling issue, broken link, downloading time of the website, and other little technical issues that arise are because of a poorly designed website. A web design team will ensure the visual appearance of the website and the SEO team will ensure the quality of content which will help the website rank on Google.

It is important after web development you must check the website with SEO tools. Some of the SEO tools you can try for free and paid versions are:

• Google Search Console
• SEMrush
• Ubbersuggest
• Ahrefs
• Moz Pro

The tools will notify you about any technical error in the website and would suggest you possible solutions for the same to rectify.

Website Builds Trust In Audience

How many times you have visited the site and bounced back because the information felt vague or the website wasn’t catchy enough?, I guess a lot!

It’s no secret that consumers value a website’s tone for building trust.The way your consumer regards the website tells the story of the brand. It determines whether or not they will trust you. If your website is not up to the standards most probably the customers won’t turn as sales and will turn up to your competitors.

On the flip side, if professionally designed, you can drive your customer’s confidence in your website and make an impression that they will buy from you. Not only that, a well-designed website attracts the consumer to make purchases again, so you will build a loyal consumer base.

Makes Navigation Easy

When it comes to enhancing the user experience on a website, the navigation must be straight forward. It includes easy hovering over texts, and easy locating information on the website.

For instance, the product page should be easy to access, and navigate. Moreover, businesses are obligated to provide quick and easy navigational alternatives to consumers. The inclusion of search bars, menus, and previous and next signs makes it easy for them to engage in different sections of the site.

It allows the consumer to become an explorer and with the navigation keys they can reach out to the appropriate section in a short period. To accomplish this, web developers are required to work together with designers who have the proficient skill set.

The work of web development doesn’t end here, they need to keep evaluating the site from time to time to ensure they are easy to navigate. It helps in fixing errors such as unresponsive pages, or slow loading speed when one navigates from one page to another.

Content and Visual Elements

Content and visual elements are part of the website which cannot be underestimated. In this, the company or the brand provides images that will go on the website and select typeface and other specifics to ensure the design resonates with the brand. In this, the web development company in Kolkata selects typographic specifics, font size, and design layout which are considered in conjunction with one another.

For an engaging website, the content must be concise, something which readers can relate to. For instance, if you refer to the website of Nike, Apple, or McKinsey, all have minimal content on the website home page, to give a calming effect, so the user won’t be bombarded with the information.

It makes them curious to know more about the product or the company if catchy and hooking images are put on the home page.

Conclusion

In this technology-driven digital era, most companies have already invested in developing a website to make their services and products accessible to clients and consumers. In the upsurge of development in business in Kolkata, a professionally built website by the best web development company in Kolkata allows them to create an environment for the user which is welcoming, user-friendly, and allows visitors to access valuable information from your website.

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