Video Marketing – 8 Types Of Videos To Improve Your Content

Video marketing can contribute a lot to your content strategy. And that is why today, we are talking about different types of videos that will help you improve your posts.

Video marketing has become a fundamental part of many of today’s marketing and communication strategies. Most brands bet on it to attract the attention of their users and potential buyers to create a perfect brand image. But many times it is only that. We do not know how to take full advantage of it and see that if you make a good video with a specific objective. You can go much further.

It is essential to know what type of video to choose when creating content, launching a new campaign, or boosting a brand that seems to be stationary. But what kind of videos can help us and support us in our content?

A one-minute video expresses, on average, the same as an essay of almost two million words.

At first, you need to know that one of the goals of video is to convert. Make that user have the need to use the product or buy it. Video is a great way to increase your conversion rate.

8 types of videos that will help you improve the content

Trailer video

I think we all know what a trailer is. We watched movie trailers often. A trailer is used to catch the eyes of the audience with a brief but interesting introduction to your product or service. YouTubers know it better because a YouTube trailer is highly recommended for a channel if you want to get more subscribers.

Explanatory video

They are short videos that are basically used to explain the use of a product or service of a company. Its main function is for the user to understand by heart how something works and give the solution to that problem in a few minutes without having to get too complicated.

It is said that by using an explanatory video in content, conversion rates grow up to 144% compared to other types of content that go without that video.

A good example of the use of explanatory video is done by Spotify. Although it seems that everyone knows how to use it, it is not like that, and that is why it summarizes in brief images how to get the most out of this platform.

Also, we find other examples in which the explanatory video is used with a humorous tone to explain products that you would not really know how to get more out of them.

On the one hand, Dollar Shave Club, a very well structured explanatory video that begins with a brief description of the service, then introduces you to the problem, the characteristics of the product, how easy it is to forget to buy it, and ends with giving the solution to your business.

Another good example is PooPourri, which perfectly shows how an explanatory video doesn’t have to be boring. It makes a product that is embarrassing to buy become the real protagonist with a different and intelligent tone of humor.

Demonstration video

If you are looking to explain a specific part of a product or service, this is the type of video to use. It is about breaking the video into small pieces of about 20-60 seconds in length. An example of the simplest and where it shows you in a few seconds how easy it is to access a discount shopping platform is Groupon. It goes straight and to the point. Start your video with a value proposition. And then, without you barely noticing, it turns you into a wake-up call to act and buy on its website. In addition to being easy, you will enjoy the best discounts.

Company profile video

The traditional way of introducing a company is by writing down its history it. But if you want a better way to show your company in a few words with more animated pictures, a video is definitely a perfect way. A video can be more attractive and let others know your company better.

Video in this sense is a way of showing yourself transparent, direct, from you to you and with confidence.

Testimonial video

If your product or service is good, why not let others help you say it out loud? That would be more trusted by new users. A potential customer can be born from the recommendation of a loyal customer. Of course, be careful with the type of testimonials. Make sure they are fun, different, and above all, not forced.

Advertising video

They are videos that, on the one hand, are related to the traditional videos that are offline media. But that has a clear objective. They are much shorter and more fun. So that it is easier to distribute them through online channels. You can share and virtualize them. It’s the most direct way for video marketing.

Video of experience through prescribers

Undoubtedly, a very good way to show a certain product or service is through prescribers or influencers. They show us how the product is, counting its advantages, and doing it differently, without looking like an advertisement itself.

It is becoming more and more fashionable because, in the end, the user who follows that influencer or prescriber is carried away by his experiences and by the experiences of what he tells him.

Video as a social protest

There are videos that leave you with a slightly sour taste in your mouth. But that makes you think, whether it is for a good cause or if it is to bring to light things that we all keep silent at times.

It is necessary to indicate very well what the call to action is and in what way we want to impact the user so that they react.

At Last

After our video marketing tips above, what other types of videos do you know to support the content of your posts? Comment below, share and discuss with us.