Kick Scooter Sharing Market Overview
These investments will fuel the kick scooter sharing market advance at a CAGR of 51.3% during 2019–2025. According to P&S Intelligence, the market will reach $4,090.5 million by 2025 as a result of such funding. Venture capitalists across the world are making hefty investments in start-ups and businesses related to kicking scooter sharing services. For instance, in 2018, Balderton Capital, a London-based venture capital firm, invested $50 million in VOI Technology AB, a Sweden-based electric kick scooter sharing firm. Similarly, Dott and Tier have received heavy funding from EQT Ventures, Naspers Ventures, Goodwater Capital, and Mubadala Capital.
Additionally, the increasing focus on first- and last-mile connectivity will propel the demand for this shared mobility service in the coming years. The services offered by carsharing and ride-hailing companies have been unsuccessful in bridging the gap in first- and last-mile transportation. This gap has been efficiently covered by kick scooter sharing services, as they are a cheaper option for traveling shorter distances, usually less than 3.1 miles per trip. These services are primarily provided via the station-less or dock-less model, which enables customers to drop off these scooters at any location, at their convenience.
Kick Scooter Sharing Market Size
The benefits offered by these services have lured in a large population of millennials, who fall within the age bracket of 20 to 35 years. Millennials consider kick scooter sharing an enjoyable and fun commuting option and find these services useful for sightseeing and exploring while traveling to new places. Thus, the concept of kick scooter sharing is gaining popularity among young tourists on account of the flexibility of mobility and parking offered by it.
On account of the increasing popularity, Neutron Holdings Inc. (Lime), Taxify OU (Bolt), TIER Mobility GmbH (Tier), Neuron Mobility Pte. Ltd., Skinny Labs Inc. (Spin), Bird Rides Inc. (Bird), emTransit B.V. (Dott), BYKE Mobility GmbH (Wind), Grin Scooters SAPI de CV (Grin), Waybots Inc. (Skip), Beam Mobility Holdings Pte. Ltd. (Beam), Bycyshare Technologies Pvt. Ltd. (Mobycy), LMTS Holding S.C.A. (Circ), and mytaxi Polska sp. Z.o.o. (Hive) are entering the fray.For instance, Lime launched 100 kick scooters in Roanoke Island, North Carolina, in October 2019 and250 kick scootersin Montreal, Canada, in August 2019.
Kick Scooter Sharing Market Share
Geographically, North America is expected to lead the kick scooter sharing market in the coming years due to such a strong presence of service providers such as Spin and Bird, apart from Lime. The service was first introduced in North American countries to solve the issue of first- and last-mile connectivity. On the other hand, the European region is expected to adopt kick scooter sharing services at the fastest pace in the foreseeable future, due to their growing popularity in Spain, Belgium, Austria, France, and Switzerland.
Thus, the increasing focus on first- and last-mile connectivity will accelerate the usage of kick scooter sharing services in the future.
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Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Model
1.3.2 Market Segmentation by Region
1.3.3 Analysis Period
1.3.4 Market Data Reporting Unit
1.3.4.1 Value
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition
4.1.1 By Model
4.1.1.1 First and last-mile
4.1.1.2 Multimodal
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 New investments
4.3.1.2 Entry of major shared mobility service providers
4.3.2 Drivers
4.3.2.1 Growing adoption of kick scooter sharing as a fun and recreational traveling option
4.3.2.2 Growing demand for first and last-mile transportation
4.3.2.3 Rising urban road congestion
4.3.2.4 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Regulatory hurdles
4.3.3.2 Lack of systematic parking infrastructure
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Integration of services
4.4 Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Buyers
4.4.2 Bargaining Power of Suppliers
4.4.3 Intensity of Rivalry
4.4.4 Threat of New Entrants
4.4.5 Threat of Substitutes
4.5 Rides by Region
Chapter 5. User Analysis of Kick Scooter Sharing Services
5.1 By User Group
5.2 By Gender
5.3 By Age
5.4 By Purpose
5.5 Preference of Alternative Transport Mode
5.6 Additional Mode of Transport
Chapter 6. Business Model
6.1 Infrastructure
6.2 Offerings
6.3 Customers
6.4 Finance
Chapter 7. Regulatory Landscape
7.1 North America
7.1.1 U.S.
7.1.2 Canada
7.2 Europe
7.2.1 U.K.
7.2.2 France
7.2.3 Germany
7.2.4 Spain
7.2.5 Switzerland
7.2.6 Austria
7.3 APAC
7.3.1 Singapore
7.3.2 Malaysia
7.3.3 Thailand
7.4 LAMEA
7.4.1 Mexico
7.4.2 Brazil
Chapter 8. Global Market Size and Forecast
8.1 By Model
8.2 By Region
Chapter 9. North America Market Size and Forecast
9.1 By Model
9.2 By Country
9.3 Market Share Analysis of Major Players in North America
Chapter 10. Europe Market Size and Forecast
10.1 By Model
10.2 By Country
10.3 Market Share Analysis of Major Players in Europe
Chapter 11. APAC Market Size and Forecast
11.1 By Model
11.2 By Country
11.3 Market Share Analysis of Major Players in APAC
Chapter 12. LAMEA Market Size and Forecast
12.1 By Model
12.2 By Country
12.3 Market Share Analysis of Major Players in LAMEA
Chapter 13. Competitive Landscape
13.1 List of Key Players and Their Offerings
13.2 Market Share Analysis of Key Players
13.3 Competitive Benchmarking of Key Players
13.4 Global Strategic Developments
13.4.1 Service Launches
13.4.2 Partnerships
13.4.3 Investments
13.4.4 Mergers and Acquisitions
13.4.5 Other Developments
Chapter 14. Company Profiles
14.1 Neutron Holdings Inc. (Lime)
14.1.1 Company Overview
14.1.2 Company Snapshot
14.2 Bird Rides Inc. (Bird)
14.2.1 Company Overview
14.2.2 Company Snapshot
14.3 Waybots Inc. (Skip)
14.3.1 Company Overview
14.3.2 Company Snapshot
14.4 Social Bicycles Inc. (JUMP)
14.4.1 Company Overview
14.4.2 Company Snapshot
14.5 VOI Technology AB
14.5.1 Company Overview
14.5.2 Company Snapshot
14.6 Taxify OU (Bolt)
14.6.1 Company Overview
14.6.2 Company Snapshot
14.7 emTransit B.V. (Dott)
14.7.1 Company Overview
14.7.2 Company Snapshot
14.8 Beam Mobility Holdings Pte. Ltd. (Beam)
14.8.1 Company Overview
14.8.2 Company Snapshot
14.9 LMTS Holding S.C.A. (Circ)
14.9.1 Company Overview
14.9.2 Company Snapshot
14.10 TIER Mobility GmbH (Tier)
14.10.1 Company Overview
14.10.2 Company Snapshot
14.11 BYKE Mobility GmbH (Wind)
14.11.1 Company Overview
14.11.2 Company Snapshot
14.12 Bycyshare Technologies Pvt. Ltd. (Mobycy)
14.12.1 Company Overview
14.12.2 Company Snapshot
14.13 Neuron Mobility Pte. Ltd.
14.13.1 Company Overview
14.13.2 Company Snapshot
14.14 Grin Scooters SAPI de CV (Grin)
14.14.1 Company Overview
14.14.2 Company Snapshot
14.15 mytaxi Polska sp. z o.o. (Hive)
14.15.1 Company Overview
14.15.2 Company Snapshot
14.16 Skinny Labs Inc. (Spin)
14.16.1 Company Overview
14.16.2 Company Snapshot
Chapter 15. Appendix
15.1 Abbreviations
15.2 Sources and References
15.3 Related Reports
The research offers a market size of the global kick scooter sharing market for the period 2017–2025.
Market Segmentation by Model
- First and Last-Mile
- Multimodal
Market Segmentation by Region
- North America
- By model
- By country – U.S. and Canada
- Europe
- By model
- By country – Spain, France, Belgium, Switzerland, Austria, and rest of Europe
- Asia-Pacific (APAC)
- By model
- By country – Singapore, Malaysia, Thailand, and rest of APAC
- Latin America, Middle East, and Africa (LAMEA)
- By model
- By country – Mexico, Brazil, Colombia, and rest of LAMEA
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