Optimized Amazon listings can directly impact product rankings and sales. What most sellers don’t know is how to create a winning Amazon SEO strategy.
There are many misconceptions about Amazon SEO and its workings. We’ll be sharing some of our most recent experiences optimizing Amazon content in this article.
What is Amazon SEO?
Amazon search engine optimization (Amazon SEO) refers to optimizing Amazon product listings for higher rankings in Amazon searches related keywords.
Optimizing your product listing makes it easier for Amazon search engine optimization (Amazon SEO) to locate it and display it to shoppers looking for similar products.
Amazon SEO includes:
- keyword optimization
- Product Title Optimization
- Product image optimization
- Backend keywords
- Pricing strategy
- The Amazon A9 algorithm
What is Amazon A9?
Amazon uses the A9 algorithm for product search. Amazon’s A9 algorithm influences the order in which products are displayed for particular keywords on the Amazon SERP.
Amazon ranks products according to how likely a searcher is to buy the product. How does Amazon calculate that?
Amazon first looks at the keywords that the search query contains. Amazon will not show your product listings if they don’t contain every keyword in the search query. This is why keyword optimization is so important to Amazon SEO.
Amazon then attempts to determine purchase probability based on past performance. These metrics are analyzed at the keyword level by the algorithm to determine purchase likelihood.
- Click-through rate (CTR) for search results
- The conversion rate for the product page
- Sales total
A search query might bring more clicks or conversions than another — for example, if the searcher is looking to buy a product with a particular color or size, and your product matches their description, they are more likely to click (and buy) it.
There are many tactics and tools that you can use to increase your CTR and conversion rate, sales, rankings, and rankings.
How to find the best keywords
SellerApp’s Amazon keyword tool can help you find keywords to use in your Amazon listings. Amazon keyword research tools like this can help you find keywords people search for when they are looking to purchase your product or a competitor’s product.
This is especially useful if you are a new listing and don’t have product data. You can also learn from the rankings of your competitors.
You can then use Amazon PPC (Pay Per Click) to collect data about which keywords are most effective in optimizing your product listings for conversion.
How to optimize Amazon’s product listings
There is no guarantee that your product will appear in particular places on Amazon’s search results pages if you don’t pay to be a sponsored brand/sponsored product listing.
Amazon Brand Registry program gives sellers who sell or manufacture their own products greater authority over the content of their product listings.
Amazon Brand Registry allows brands to:
- You can influence the product details information for registered brands: Brands can submit information to product detail pages for registered products. This allows them to identify the right titles, details, images, and other attributes.
- You can list products without UPCs and EANs. Registering a brand allows manufacturers to indicate an alternative key attribute to be used to list branded products in place of the standard product ID.
- You can leverage additional content options: Registered brands have access to Enhanced Brand Content and Amazon Product Listing Video. These can all help you rank higher in Amazon’s search results.
Recommended Guide: Dropshipping on Amazon.
What makes an Amazon product listing great?
As you can see, a great detail page provides all the information that a customer needs to make a purchase decision. It is important to provide as much product information as possible when creating these page elements.
The following are important components of a detailed webpage:
- Amazon-optimized Product Title: A concise, unique, and easily understood product title
- Bullet points containing the most important information about the product
- A detailed description of the product that includes all its main features and benefits.
- Clear product image that shows exactly what the customer will get.
