The SEO Consultant for a better SEO on Google:
SEO, natural referencing, search engine positioning… These are terms that digital marketing experts and SEO consultants use very frequently.
And for good reason! When studying the returns on investment generated by natural referencing (or SEO ), it is difficult to envisage growth in turnover without using Google and its famous search engine.
If you are a business manager, communication, and marketing specialist, even in an agency, you may find useful information in this content dedicated to the natural referencing consultant.
What does SEO mean: definition?
The abbreviation SEO stands for Search Engine Optimization or optimization for search engines in French.
SEO consists of positioning a website and its pages as high as possible in the results of the Google search engine when a search for a keyword is carried out. To achieve this objective, natural referencing consultants use very specific techniques.
Companies that use SEO to develop on the internet record incredible visibility gains in Google search results compared to their competitor.
Especially since unlike online advertising such as Google Ads paid referencing (Google’s advertising agency), SEO is a sustainable marketing technique. Indeed, when the advertising campaign stops, the website completely loses its visibility and notoriety, and consequently its Internet users.
In the case of natural referencing, visibility in the Google search engine can last for many months and even years. SEO, therefore, allows your website and its commercial offer to secure the acquisition of new customers for a period that could be described as pleasant!
Why has SEO become essential?
SEO, with the expansion of digital and new technologies, has become an essential growth strategy to find new customers.
SEO is a sustainable and qualified acquisition lever
Every day, in France alone, thousands of searches are carried out on the Google search engine. In the SEO jargon used by SEO consultants, these are called queries, keywords, or search terms.
Behind every research of an Internet user (or almost), hides a precise and declarative research intention. A good SEO strategy for selecting keywords will therefore allow you to send your message only to people who will be interested in it since they themselves initiate the search on Google.
When a website obtains interesting positions on searches and keywords with high added value for the activity, the notoriety and the traffic generated ensure commercial results.
SEO impacts your website
It is important to take into account the SEO strategy from the creation of the company’s or brand’s website. Many optimizations, in particular technical, are to be put in place to make the site pleasant for the Google search engine and your future customers.
Here is a non-exhaustive list of the technical elements essential to an SEO Friendly website :
- fix 404 errors
- taking care of the semantics of editorial content
- improve page display speed
- insert internal and external links
- rename alt attributes of images (Google robots read them)
Do not panic, if your website has SEO errors, your SEO will be able to carry out a complete SEO audit to provide you with the appropriate recommendations.
What is an SEO consultant?
The profession of SEO consultant is very recent since referencing in search engines is a practice that is 10 years old at most. It will therefore be impossible to find a referrer who has made a career of several decades in the field of SEO.
The SEO consultant accompanies your company and your teams in the implementation of the SEO strategy , the implementation of the necessary SEO actions such as the creation of the content then in the analysis of the results and the adjustment.
The skills of the SEO consultant
The purpose of SEO, like your sales team, is to generate revenue. Or at least to contribute to it by generating sales leads, for example. Your SEO consultant will therefore first have to have marketing and sales skills.
An SEO consultant will be able to:
- understand the market and your customers
- to study the profiles of Internet users as well as their expectations
- to propose offers adapted to your customers
- to set up an SEO strategy and action plan focused on the return on investment (ROI)
The missions of the SEO consultant
As part of his SEO mission , the consultant may be required to perform many tasks. Among his main missions, the SEO consultant accompanies you:
- carrying out an SEO audit
- the development of the strategy of keywords entered by Internet users. That is to say the selection of the requests on which it will be necessary to position the website
- optimizing the technical aspect of your website to better meet the expectations of Google robots
- the creation of editorial content that will be added to the website. Content strategy is one of the pillars of a good SEO strategy, and your SEO consultant knows it!
- the implementation of a netlinking strategy which consists of acquiring quality links from other websites
- analysis and statistical monitoring of results.
Depending on the structure of the company with which he works, the SEO consultant may intervene in different ways. He may, for example, be required to coach or train your teams so that you can internalize some of the SEO skills following an SEO audit .
The tools of the natural referencing consultant
To ensure the quality of his work and the success of his client , the SEO consultant uses many analysis tools to measure the web traffic generated by SEO and to follow the SEO positions of the keywords .
He will thus be able to determine the return on investment of the actions taken to improve the natural referencing of the website .
Tools, such as SEMrush , are essential for carrying out a complete SEO audit or as part of keyword research and analysis .
It is possible to know precisely the searches carried out by Internet users on Google and the associated monthly volume . Thus, the SEO consultant will be able to model a potential growth curve and set goals for your SEO campaign.
He may also be required to use editorial content optimization software. These tools analyze the results of Google and your competitors with the aim of providing an editorial guide . Thanks to the recommendations, the writing of the content is simplified and the SEO performance too.
What type of SEO support does the consultant provide?
Depending on the needs and objectives of the company, the SEO consultant can adapt his role and his support to meet your expectations as closely as possible.
Partial SEO support
In this context, the SEO consultant mainly manages the SEO strategy . He can coach or train your teams and collaborators in SEO and set a course by means of a preliminary SEO audit .
It can also support netlinking and the acquisition of quality inbound links, which remains an advanced technique in SEO.
Complete SEO support
If you want to completely outsource your natural referencing , the SEO consultant can carry out all the tasks for you: content writing, publication on the website, research and acquisition of links and of course analysis and monitoring. visibility.
If you have the budget, consider hiring an SEO agency . You will be able to benefit from the experience of its referrers , its SEO tools and the plurality of its skills.
How is the collaboration with the SEO consultant going?
To collaborate with your company and your teams, the SEO consultant offers you digital tools to optimize the relationship:
- shared files
- regular reporting
- partial provision of tools to improve editorial content
- telephone or physical point
- workshop with your teams
Do you need to set up a natural referencing strategy and actions?
In 9 cases out of 10, the answer will be YES. There are few situations in which SEO and Google search engine positioning will not be profitable. The goals will vary. It depends on the degree of digitization of your sector and the demand. At Digital Marketing Lahore We’ll walk you through your alternatives for boosting website traffic and drawing in more visitors. Contact our consultants from Digital marketing Lahore.
