How To Hire A Best Logo Design Company For Your Business?

Hiring a professional graphic designer can be a daunting experience, especially for a new business as newer design trends surfacing each year and every designer hold a specific expertise to name.

Given your particular brand and business objectives, coming up with the best logo design company comes with some crucial considerations. Here is what you need to know.

How to hire a graphic designer?

Whether an in-house designer or outsourced or freelance option is better is a separate debate, here we’re only going to talk about how to hire.

Clear your expectations

Easily, the most important and foremost considerations prior to hiring a talent who’s going to perform a variety of tasks. Or rather, ask about their expectations.

What does the designer does, and doesn’t do?

Apparently, the designer will handle the visual development requirements for your brand, period. But it’s even more important to what he or she won’t, or can’t do.

Remember, a graphic designer isn’t a web developer. Yes, they can create the look and feel of your website, but coding the platform is a different thing altogether.

Moreover, just because the designer is creative in work and nature, doesn’t make him a creative director—that seniority and experience level is much higher than a designer and for that you need to hire someone in-house for an existing brand(s).

Agreeably, designers have the right to provide a professional insight, but shaping your brand in terms of creative strategy is something on your plate.

Last, designers are quite versatile but not necessarily specialists in all the domains. In short, it is not essential for a great designer to be a great illustrator too.

What are you looking for?

Items you need designed. i.e., logo, posters, flyers, banner, etc.? what should be the aesthetic look and feel? What are the design essentials? Color combinations, fonts, and so on?

If you already have an idea you want the designer to grab inspiration from, create a Pinterest board as an aide for the designer. Try to pin anything that you feel could help the designer to step in your shoes and envision your demand better.

For instance, if you want a banner for your blog, stick some inspirations that relate to the design you want.

Second, clarify who your target audience is, you don’ want a designer to create designs suitable for Montessori children if your brand target mid-level corporate folk.

Where to find your designer?

Freelancing platforms

There are platforms that are specifically created for hunting designers such as 9designers.com, where you’ll come across thousands of brilliant portfolios to browse and shortlist.

One of the best ways is to throw a paid design content, and see how you get tons of submissions. Select the one you find best for your particular project or brand.

Additionally, there are other websites too like Fiverr, Upwork, Freelancer, etc. and LinkedIn to find relevant profiles through social posts.

Portfolio websites

Behance, a platform for graphic designers to showcase their talent and work over the course of their professional career.

Apparently, you need to do a little more legwork on platforms like Behance as it does not specifically have the option to post jobs. Interested businesses and brands walk through different portfolios and reach out to them if you’re interested, that’ll start the negotiation phase to establish a working commitment.

Local freelancers

Another option is to hunt for independent freelancers in your local community., or consult a friend, ex colleague, and so on.

Evaluating a design portfolio

Summing it up, the right designer for your business depends on the nature and type of your designs. Much of that will base on how you decide you evaluate the shortlisted designer’s portfolio.

The portfolio of the designer will tell you about his or her expertise, design sense, approach towards a particular project, and what are their strengths and weaknesses from technical standpoint.

But if you’ve never evaluated a portfolio before, you need to find someone who can as it is not a general admin job that anyone can do.

Relevant samples

Obviously, looking for like-minded samples is the foremost thing to consider. If you want to hire a logo designer, supposedly, you wouldn’t want to hire someone who doesn’t have logo samples.

Evidently, we have countless graphic design trends running in hot right now, from 3D design to cartoon illustrations and chaos topography, not every designer will be good in everything. Hence, comparing apples with oranges will be a foolish thing to do.

Required experience

Is the designer excelled in the same industry as yours? A designer who created a logo for a random digital marketing blog won’t be the right option if you’re running a tech startup.

So you need someone who understand the ins and outs and dynamics of your industry when it comes to visual marketing and preferences.