Ever considered how to improve your mobile conversions? Optimizing your mobile landing page can be a great way to do this.
Smartphones and tablets are becoming more and more popular, and that means mobile landing pages have to be kept in top grade. Keep reading to find out more about how you should optimize your landing pages for mobile devices.
Follow these Tips for Building a Perfect Landing Page
- Keep Your Copy Clear
Content has to be easy to read, crisp, and short. And it should begin with your headline.
If the audience connects with your content headline, the content will look interesting to them. However, don’t forget to add your value proposition and CTA there to keep the audience’s interest intact.
- Font size and word density must be kept within acceptable limits.
- According to the Google developer guidelines, there should be 70-80 characters per line and 16 pixels for body text.
- Also, choose fonts that are most suitable for the mobile view.
- Never miss adding bullet points to the landing page content.
- Perform split testing to understand whether your technique is working best or not.
- Optimize the content.
Content optimization matters where the main elements of the site are kept. And so the landing page is not an exceptional one. While designing the page, considering the behavior of users is another crucial task.
As a user, most of them see the top of the page, and hence, it must contain all essential elements.
- Use of Pop Alert Bars
Pop-ups are frustrating, but they are useful for many reasons. Businesses use it to tell their users about limited-time offers or build an email list.
But, the audience who can’t deal with the pop-ups will find an escape from them. This is why, instead of page blocking, sticky bars would be better.
You can use this feature to show off the offers and make announcements as per your mobile landing page.
- Page Loading Time Must Be Improved
Before expecting your audience to click on your landing page, keep its loading page optimized. In this new age generation, when mobile service providers are running the internet at faster speeds, slow-loading sites won’t do well among audiences.
Users will leave the page as soon as they see it is taking time to load. This will increase the bounce rate and ultimately affect your business.
- Enhance Scrolling
Build your landing page in such a way that your users will keep scrolling. However, you will have to add certain elements such as single-column design, cues, horizon, verbal cues, symbols, storytelling, and more.
You must remember that a great landing page can do more than just attract visitors. It should be able to drive conversions along with keeping the visitors engaged and providing them with valuable information.
In addition, using visual assets will make your landing page more scroll-friendly. If you want to experiment with more elements, you can perform split testing to ensure it will bring results for you.
Wrapping Up
Always strive to make the best use of landing pages in your business. You have to maintain its quality to ensure that it does good. If you need a lead page builder tool, then you can try Leadpages, a highly demanded tool for building mobile landing pages.
