5 essential social dating apps features that will keep users swiping
There are many top features in dating apps that aim to increase user engagement, including geolocation, preference-based filtering, and privacy. This section outlines some of the dating apps features that can use to increase engagement. It also explains how they work.
You should plan the strategy for your service and how you will react to any unethical behavior of users. There will be dishonest users who will try to get your money under false pretenses. You will find users offering services, even those of intimate nature.
Online dating apps are the new norm
Dating apps, once a stigmatized industry that was frowned upon and surrounded by misinformation, are now seen as normal. It’s now the most popular way for people to search for love or intimacy.
Entrepreneurs looking to capitalize upon the human instinct for companionship have launched service after service. With almost half of U.S. adults between 18 and 29 using or previously using dating apps and sites, there is a huge market for potential entrants.
These are the main players in online dating
There are many dating apps, but only a handful that are truly popular. With 75,000,000 users per month, Tinder is the most well-known dating app worldwide. It’s also available in 190 countries. Tinder is not the only major player.
Bumble, Badoo and Match hold large shares of the market for dating, while Tinder has been struggling for years. Each app serves the same audience, but they each have a different approach to matching.
How to be competitive with the best dating apps
The market for dating apps is huge and growing. It will reach $5.61 billion by 2021. How can you ensure your app is able to compete with all the other dating apps?
In a highly saturated market, you must be able to meet the needs of a particular audience in a way no other service provider can. This is how you make a name for yourself. The three steps that will make you stand out in a saturated market are to identify your ideal customer, determine their needs and create a product with them in mind.
Identify your ideal user
The first step in product differentiation is to identify the person for whom you are creating it. This is especially important in the dating world, where preferences can vary greatly. If you are merely a platform that brings two people together, without any thought or intention behind it, you won’t be able to stand out among your competitors.
Before you move on, make sure to have a clear picture of your ideal user before you do anything else.
- Which demographic criteria are they meeting?
- Are they looking to find partners in their local area?
- Are they looking for casual relationships?
- Are they open to non-traditional relationships or a monogamous single partner?
These questions will help you to bring your ideal user to life. It will also make it easier for you to understand the needs of your users.
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A dating app that is relationship-focused and has social features
Online dating has advanced significantly since the days when you could only post a personal ad to the local newspaper. Online platforms are now the preferred method of communication for many couples. As a dating app, it is important to allow users to connect with pre-qualified matches.
The more quality matches you can facilitate, you will attract more users to your online dating service.
1. Profiles of users
Users of dating apps are searching for an easy way to meet potential partners. They don’t want their time wasted on people they don’t like. Profiles allow them to show what is important to them.
It is up to the user to decide how much or little information they want to show on their profile. The most basic information that an online dating service will request is name, age and location. Photos, as well as a bio, are also required. There’s plenty of space for creativity, and even a unique gimmick to fit your brand.
Remember that user profiles for dating apps can have a delicate balance. More information may lead to better matches. However, too much information could be discouraging.
2. Chat
The chat is an essential feature in any social app. Online dating is no exception. Chat between users allows matches to try out the waters and find a connection.
Although a good match algorithm might place the right people in the same room with ease, they won’t be allowed to make that connection without chat and push notifications. Chat allows you to get to know your partner before you commit to a long conversation, or even a video date.
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3. File-sharing
An illustrative flair added to the get-to-know-you-better process
While text may be sufficient for a conversation when you are just starting out, it is not enough to build a relationship. The file-sharing features allow users to add images, audio clips and video clips to the conversation.
Because it doesn’t limit what users can share, support for custom file types is crucial. Your mobile app should offer more conversation options, which will make it less likely that users will migrate to other platforms.
4. Voice notes
A channel for greater intimacy in conversation
Your dating app can be more attractive if it offers users many ways to form relationships. The ability to send voice clips is one of the most important features.
Voice calls and clips are often the next step in getting to know someone if you have a similar personality profile. It’s something that dating apps cannot overlook.
5. Videos
Next step in deepening your relationship with someone you care about
video, out of all the social features that you can offer, is most important. If paired with an algorithm offering better connections than other platforms your place in the dating apps market is more certain.
6. Video calls
Most online dating apps won’t allow for more than a quick text conversation before they part ways. Once a couple has found love, they might want to spend more time together. Sometimes they will decide to meet up in person and go on a date. But there are other times when a shorter commitment date may be appropriate.
Instead of losing your users to Facebook Dating, ensure your app is fully equipped with video chat capabilities. The ability to talk face-to-face–despite the assistance of the Internet–is much more intimate than a text conversation. Users will be more likely to use your app again and less likely to hesitate about asking someone out online if you offer them first date ideas.
7. Video in short form
Your audience loves short form videos, as TikTok shows. Give them the opportunity to share their creations with potential partners.
Video clips are extremely engaging and enjoyed by both senders and receivers. They’re a great way to highlight your individuality in just a few seconds–some people even use them as conversation-starters!
Conclusion
Dating apps like tinder and bumble are growing more and more popular these days. Now, if you are someone who wants to create their own dating app, it should have amazing features which attract and engage customers. Some of these features were discussed in the blog. If you want to learn more about the same, it is recommended that you consult a dating app development company.
