Operated by Alphabet Inc., the owner of Google, Google trends is a web-based tool that shows the search trends by Google users. Using this tool, one can see what others are searching for and how those keywords have changed with time. Moreover, people can search for new keywords that are applicable to their businesses by using this tool.
Similarly, the Google trends tool finds its use in the content marketing industry. Writers around the globe focus on creating hard-hitting content. There are several ways in which content can be optimised. Therefore, one must know how to use Google trends to write content that will hook the audience.
Here are the techniques of using this web-based tool to create optimised content.
Five techniques to use Google trends to write content
- Knowing user searches
It is crucial to follow the searches made by other people regarding a particular topic and incorporate a demanding keyword in the content to drive traffic. Using high-volume keywords in content will make it rank higher in search results. Therefore, professional content writers in Pune, Bangalore, Delhi, and other cities in India, can implement this technique to create targeted content.
- Finding trending topics
Any content writer will want to choose a new trending topic with the mission of creating engaging content. Using Google trends will allow a writer to focus on relevant topics. It will also help accumulate enough information, including visual charts, images, etc., regarding the topic. Further, content writers can use trends to write content concerning such issues that are well-accepted by a certain audience category.
- Keyword research
Finding an optimised keyword for content takes thorough research. The conventional way of searching for keywords might not be enough to create SEO optimised content. Therefore, seeking help from Google trends will reveal several valuable keywords which a writer might have otherwise missed.
- Forecasting seasonal peaks
A particular keyword might go out of vogue even after having a relevant search volume in the past. For example, people search for sweaters in winter rather than in summer due to seasonal demands. Therefore, forecasting such peaks and framing content timely will increase the traffic and the value of the content. Google trend is an ideal tool for this purpose.
- Creating editorial calendar
Running out of ideas while creating an editorial calendar is common if a writer has already furnished FAQs about his business. However, they can use Google trends to write content on new trending ideas by taking a sneak peek at the competitor’s work, popular ideas in the market, and keyword suggestions. Therefore, content writers can rely on this tool to effectively generate new ideas for their content.
Furthermore, there are several benefits of using the tool for content. They are mentioned in the following section.
Benefits of Google trends
- Brand monitoring– Google trends will offer a comprehensive report on how content is faring in the market. Upon getting the report, one can work on the weak spots and implement strategies that will improve the content quality.
- Finding articles and sites for backlinking– While backlinking, one must only use authorised and trusted sites so that the content ranks higher. Google trends help in searching for links that are relevant to the content.
- Knowing competitors– Google trends allow competitor checks which are crucial for a content writer as it gives insight about their works, rank searches, and overall popularity. Knowing all these will leave scopes for improvement and innovative ideas.
- Identifying target audience– A target audience is vital to keep in mind before framing content. To that cause, Google trends identify a high-interest audience for a particular topic and streamline the writing procedure. Thus, writers will only focus on that topic while creating valuable content that drives traffic.
Conclusion
One can conclude that this tool has a plethora of benefits that makes it valuable among content writers. By utilising Google trends, one can effectively implement certain content marketing strategies that will drive the target audience and increase that content’s rank. Therefore, one must know the effective ways to use Google trends to write content. This will help a writer to generate engaging content in a hassle-free and convenient manner.
