Live streaming has become a mainstream platform for a lot of things. Starting from reaching out to fans in the case of celebrities, keeping in touch with friends, showing the progress of daily life to interested viewers, to building a successful business – live streaming has made its effect felt in a lot of domains in a very short span of time.
Depending on your requirements, there are a variety of platforms and some of the best streaming software to choose from which will allow you to stream your content live, which will help you achieve your goals.
Twitch:
Perhaps one of the biggest and streaming-focused platforms, Twitch is well-known in the computer gaming community as a versatile live streaming platform.
Apart from gaming, Twitch is popular amongst the music creators to stream their content live.
What started as a general-interest spin-off platform in 2011 has been garnering over 15 million daily active users as of February 2020. It now has over 27000 partner channels delivering high-quality content.
YouTube:
The video streaming behemoth from Google is no stranger to content creation. YouTube started experimenting with the idea of live streaming at an early stage in 2009.
While the experiments heavily relied on the help of 3rd parties video marketing strategies partners, the company went all out in 2010 by beginning the testing phase of its own live streaming feature, later announcing its launch in 2011.
While initially, the feature was only available to channels and creators
with a fixed number of subscribers, eventually the rule was scrapped & in 2017, it was made available to all.
Live streaming from mobile devices, however, continue to have a limit of 100 subscribers to date.
TikTok:
The frenzy behind TikTok is quite a revelation of how creative people can be while producing short video clips.
The Chinese platform become a global phenomenon almost overnight. It saw the light of day globally towards the end of 2017.
Within a span of two years, it had managed to become one of the fastest-growing brands as well as one of the most popular websites in the world.
Although the software has not yet launched its live streaming feature,
it has begun testing on it and needless to say that when it gets
launched, it will also generate quite the buzz.
However, due to the ban on Chinese apps in India, it will hardly benefit Indians at all.
Facebook Live:
There can be no list of live streaming software where the entry of Facebook Live does not exist.
Many people consider the social media giant’s live streaming service to be the OG player in the game, and it is rightly so.
The sheer number of users, the reach of the platform, the absence of limitations unlike YouTube Live and TikTok and the ease of use has sparked the popularity of Facebook Live unlike anything we have seen so far.
Facebook Live has managed to almost become a part of everyday life for influencers, content creators, celebrities and the common man alike.
Instagram Live:
Similar to its parent company, Facebook, Instagram started offering live streaming under the feature, Instagram Live.
Although a bit late to the party, Instagram Live has managed to leave a
mark in the industry for all the reasons why Facebook Live become so popular.
In a short period of time, the live streaming software has been able to hit 500 million daily active users.
Instagram Live is in use widely for a variety of purposes.
The popularity of the platform grew even more as it became the only
reliable alternative to the banned TikTok in India.
Conclusion
These are some of the best streaming software which has managed to make a difference.
While there are a lot of live streaming platforms, none are completely
dedicated to shopping.
Orko’s Appointment, an indigenous live streaming software, has taken
upon an initiative to make a virtual shopping mall – a feature that will
usher in a new era in the concept of shopping.
