New and more technologically advanced things are coming into the market with the passage of time. A lot of things have changed the scenario of the given industry completely. Among those things, digital magazine apps are one the major things that have changed the scenario of the publishing market.
As a matter of fact, the great rise in the usage of smartphones and tablets has taken the attention of business owners and publishers to mobile apps.
The consumption of content through smartphones and tablets has increased manifolds in some recent years. As a result, if your content is not compatible with handheld devices, your marketing efforts will not take off to their max potential.
Some of the most common reasons to take your content to digital magazine apps are given below:
1. Easy distribution
If you want to distribute your traditional paper printed magazine nationally or on a global scale, you have to spend an enormous amount of money.
In actuality, your distribution and circulation will be very confined. The more you want to increase your reach, the more you have to spend.
The best thing about digital publishing is that you will be free of geographic boundaries when it comes to distribution and circulation.
Reaching to the most remote areas is a button click away in the world of digital publishing. You can distribute the latest issue of your magazine to your subscribers residing at the opposite ends of the world with a mouse click.
When you have your digital magazine app on the app store or play store, your content will be in the palm of your readers.
Digitization of your content in the form of a magazine app is the best course of action you can take to grow your readership & business.
With an app, your readers can easily get in touch with you. Further, you can inform them about your latest issue with push notifications. You can receive the single purchase or subscription amount directly via the store.
2. Apps can get you a wider reach
Without a doubt, people of today can’t live without their smartphones and tablets. It has become an indispensable part of their everyday lives.
Any business owner or publisher that has a strong presence on these small devices can get a wider reach. They can target groups and audiences that they can’t without any other medium.
You can embed interactive and engaging components in your app to make it more interesting for your readers. Traditional paperbound magazines make a huge profit through advertisements; however, with the help of an app, you can further increase this horizon.
Managing advertisements using digital means is easy. You can place ads and track user behavior and engagement. On the other hand, if you place an ad in old school paper printed publication, you have to do random guessing about user engagement.
Ad metrics in digital means are laser-precise. You can find out the exact numbers.
3. Apps can save you a lot of money
You can save a lot of money if you distribute your magazines through apps. Unlike the traditional way, you do not have to spend money on logistics and gasoline to ship your magazines.
Further, you can save a lot of money that you have to spend on buying paper and paper applications. Magazine apps do not have the role of paper and paper applications.
The present generation that thinks about the environment a lot is advocating the usage of digital publications. Not to mention, if they use digital publications, they can save forests for the generation to come.
Also, with digital publications, you can do low-volume production without any cost impact.