“Without publicity, there is no prosperity.” – Yakov Zel’dovich
Garnering the right press coverage for your company event may seem like a monumental task. But it doesn’t have to be, with the right PR strategy.
Whether it be reaching potential clients or featuring in a prestigious newspaper, some of the best public relations agencies employ certain time-tested techniques and action frameworks to get the best media coverage for a promotional event.
Use these simple steps to make your PR event efforts drive home maximum results:-
- Be Clear About the Basics
Before you pitch to media or journalists, it is important to define the basic information on your own,
such as the event’s time, place, and date.
Draft an appealing invite or flyer and furnish the objectives and highlights that the event will showcase. If there is a keynote speaker or a famous guest, make sure that you include that in the invite.
- Collate Your Event PR Research
To build a successful event PR strategy, it is vital to identify and reach the potential publications, editors, and writers who most likely to interested in covering your event.
Consolidate their contact information and update your media list.
- Create a Compelling Pitch
Grabbing the attention of journalists is imperative for substantial press coverage. Make your pitch email persuasive by showcasing how it will add value and fit the tone of their publication.
Also, to get the optimal response, you can outsource this task to any best PR agency in India which has specialist writers to create convincing pitches.
- Leverage Press Relations
Cordial professional relationship with the media or journalists enhances the chances of getting maximized press coverage for your event.
Most PR companies in India use to maintain an up-to-date list of media contacts which are utilized for garnering event coverage and felicitate reputation management for various organizations.
- Begin PR Outreach Early
There is no doubt that most publications require time to publish stories so it is important for you to send out your pitch emails in advance, giving them enough time to fit them into their schedule.
Always avoid sending out media invites at the last moment. It seems unprofessional and significantly lowers the chances of your event being covered by renowned media houses or journalists.
- Use Innovative Content for Storytelling
Weaving innovative and powerful narratives can significantly help enhance your brand image and value by moving your potential audience on an emotional level.
Some of the best PR companies in India offer content management services to move people to action within the stipulated time frame and grow the guestlist for the main event.
- Leverage the Power of Social Media
Social media play a vital role when it comes to reach more audiences and promote an event. Platforms such as Linkedin, Facebook, Twitter, and Instagram have the potential to carry your message with tremendous outreach.
Releasing eye-catching event teasers on various social media channels will help you generate interest in your audience and enhance your guest list substantially.
- Track Progress
There is no success without monitoring the efforts you are pitting. So, weekly status reports are significant to monitor the progress of your campaigns. These will offer you the opportunity to recognize any weak areas and brainstorm ways to tackle them in time.
This way you will also entail learning from your mistakes and improving upon them in the future.
- Create Impactful PR Assets
Some of the best public relations agencies in India recognize the power of the press and know that giving the press what they need for their publication will pave the way for a cordial professional relationship.
It’s always recommended to hire professional event photographers for your upcoming event and request your speakers for promotional pictures that might be useful for the journalists. This will help to make them inclined to cover your company’s events in the future as well.
- Organize a Hashtag Campaign
Leveraging the enormous reach of social media, PR efforts can inculcate this by organizing online social media campaigns.
Create eye-catching hashtags related to your industry and event that speak to your target audience and utilize it to grow a strong online presence and conversations around your event.
We hope these simple yet effective tips will help you organize a successful PR strategy for your upcoming event. Also, if you have ever tried something different to get maximum reach leveraging public relations for your event
