Online marketing, like many fields, changes rapidly, and to stay competitive, you need to adapt quickly. Search engine optimization (SEO) can be an effective way to improve your website’s position on search engines such as Google, Yahoo!, and Bing, but to improve your SEO, you need to be familiar with your competitors’ SEO strategies and the best way to do that is by performing an SEO competitor analysis. To perform an SEO competitor analysis, take these seven steps…
Step 1 – Research Keywords
Research relevant keywords for your business by identifying keywords that are currently getting a lot of traffic on Google. You can do so using various keyword research tools such as SEMrush, Long Tail Pro, Ahrefs, Wordtracker, etc. If you have an existing business and want to check which keywords are driving significant organic traffic, you can use Google’s Search Console. Set up a list of keywords or search queries related to your business (e.g., wedding venue near Surat). Then export those keywords into a spreadsheet for future analysis. Include other elements like search volume, costs per click (CPC), level of competition in AdWords ads, quality score, etc.
Step 2 – Set Up Google Alerts
The best way to track your competitors is by setting up Google Alerts. You can do so here. A Google Alert will notify you of any new posts containing a specific keyword related to your industry. This tool is incredibly valuable because it allows you to stay on top of anything or anyone that might threaten your SEO rankings. Below is an example of how Google Alerts can help you keep tabs on the competition
Step 3 – Follow All Your Competitors’ Accounts
One of the most helpful tools in doing a competitor analysis is to make sure you follow all of your competitors. This step requires no research or preparation but simply to Twitter and search for their name. Click Follow on all of their accounts. This will ensure that you know when they tweet, what they tweet about, which tweets get more engagement/comments/retweets etc… You can also go on Facebook, LinkedIn, and even Google+ (if applicable) and do a similar thing by finding your competitors’ companies’ pages on those platforms and following them there.
Step 4 – Monitor Their Content Performance and Popularity
If you’re already familiar with Digital Marketing Services In Surat, you know that there are quite a few different ways your competitor can use the content. For example, some businesses use infographics to create visual content marketing campaigns. Others might be creating videos or written material that tells an informative story about their business (and industry). Regardless of what kind of content they’re publishing, your business needs to monitor these performance indicators. If your competitor has outperformed you over time, it’s a great idea to follow them on social media and look out for what they post; watch their progress as they grow. You never know – maybe you can learn something new!
Step 5 – Identify What They Are Doing Right in Their Account Setup
As a business owner, you want to do everything you can within your power to make sure your business is ranking high in search engines. Start by doing some research on your competitors. Look for businesses performing well in their local listings and identify what they’re doing right by looking over their account setup. Ask yourself questions such as: What services are they utilizing? Which keywords are they bidding on? How often are they making changes to their site?
Step 6 – Monitor Links from Reputable Sites
You want two links for your website: inbound links from other websites (also known as authority sites) and outbound links from your website. The only kind of outbound link you should be looking for points back to a specific page on your site. What’s important here is that you’re monitoring which reputed websites are linking back to your pages so that you can generate more inbound links from similar or related sites. Having deep data about what’s going on with your online presence will give you invaluable insight into how well (or not) certain aspects of your digital marketing strategy are working, so you can tailor it accordingly.
Step 7 – Implement Actionable Changes
It would be best to have a good idea of how your competitors are ranking in search engines and what they’re doing that you aren’t. This will allow you to implement actionable changes on your website. These improvements should improve your organic ranking and push up your conversion rates. Get it done today! Hire Leading Best Seo Company In Surat.
Step 8 -Perform a SWOT analysis
Before conducting your competitor analysis, you need to understand who your competitors are. The first step is a simple SWOT analysis (strengths, weaknesses, opportunities, threats). A SWOT analysis isn’t about listing off all of your competitors; instead, it’s about understanding what’s at play in your industry. To do a SWOT analysis: list each of your competitors in one column; then add a second column for strengths; another for weaknesses; another for opportunities; and lastly, one for threats. For example, PepsiCo’s strengths are well-known brand name, weaknesses, competition, opportunities, huge market, and threats are lower margins than smaller companies.
Step 9-Outline what your competitors do or provide
Whether you’re a digital marketing expert or a beginner, you know that creating unique content is key to boosting search engine optimization (SEO). But what happens when your competition is writing better content than you? An effective way to level up your strategy is by looking at your competitors. Although analyzing competitors might seem like an arduous task, there are certain steps you can take to streamline this process. Use these seven easy steps from Text online Marketing Consultant Pvt Ltd., India’s Best Digital Marketing Company in Surat, Gujarat, and bring more traffic to your website.
Step 10-competitor’s a digital marketing strategy
Use a tool like Moz’s Open Site Explorer or Ahrefs’ Site Explorer to crawl your competitor’s domain and note all of their digital marketing activities. Then, create a spreadsheet that shows these activities. You can include organic keywords they rank for (based on organic keyword traffic), paid keywords they rank for (based on AdWords traffic), social engagement, backlinks, etc. These things give you information about what your competitor is doing right now so you can replicate it—or do something better. Of course, nothing beats speaking with a colleague at your target company who can give you first-hand insights about your competitors’ digital strategy. Still, think you don’t have any competitors? Think again!
